Microsoft has collaborated with Best Buy to establish the Windows Store only at the electronics retailer’s store, in order to promote machines with its latest Windows 8 operating system.
As part of the deal, Microsoft will set up its own Windows stores inside 500 Best Buy outlets in the US and 100 in Canada.
Microsoft Windows Division chief marketing officer and chief financial officer Tami Reller said the deal would bring the latest technologies to consumers at scale in a unique environment where they can explore how Microsoft products fit together across.
"The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play," Reller said.
Spanning an area of 1,500ft2 to 2,200ft2, the Windows Store will allow customers to see, try, compare and purchase a range of products and accessories, including Windows-based tablets and PCs, Windows Phones, Microsoft Office, Xbox, and more.
Each store will also display latest Windows-based PC form factors including ultrabooks, convertibles, detachables and all-in-ones, such as portable devices and a separate area featuring Microsoft Surface.
Best Buy vice president of computing Jason Bonfig said: "The Windows Store creates the kind of retail destination we all want to shop in, combining great selection, the latest technology, the best service and the lowest prices."
This article is from the CBROnline archive: some formatting and images may not be present.
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