Microsoft users in the US can now buy apps, games, and other digital content from their Windows Phone, Xbox Music, Xbox Games or Xbox Video stores with Bitcoins.

Starting Thursday in the U.S., by using BitPay, you can trade-in bitcoin – at current market value — and add it to your Microsoft account.

The software giant has also said that the transaction could take time to process and money added to Microsoft account using Bitcoin will not be refunded.

"For us, this is about giving people options and helping them do more on their devices and in the cloud," says Eric Lockard, corporate vice president of Universal Store at Microsoft.

"The use of digital currencies such as bitcoin, while not yet mainstream, is growing beyond the early enthusiasts. We expect this growth to continue and allowing people to use bitcoin to purchase our products and services now allows us to be at the front edge of that trend."