View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
August 24, 2012

Microsoft rolls out its new logo

New Microsoft logo features multi-coloured square next to a plain rendering of its name

By CBR Staff Writer

Microsoft has rolled out its first new logo since 25 years of its launch of earlier logo, prior to its unveiling of Windows 8 operating system which is expected to power the company’s own Surface tablet and other touch-screen devices.

The new logo has the symbol for Microsoft’s Windows operating system — four squares in red, green, blue and yellow, drawn to the left of the name Microsoft in grey in a segoe font.

Microsoft said, "This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."

The logo has two components, which include the logotype, which is developed using Segoe font and the symbol, which is claimed to be important in a world of digital motion.

The firm has also refurbished its product line up which includes Windows, phone software and the Xbox game machine to compete with Apple.

According to Microsoft, the coloured squares in the new logo are similar to the tiles created on touch-screen phones and tablets, while it is currently in use on Microsoft’s website.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.