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April 13, 2011

Microsoft launches new strategic ecosystem at 2011 NAB show

To lead media and entertainment companies to the cloud

By CBR Staff Writer

At the 2011 National Association of Broadcasters (NAB) Show, Microsoft has launched new strategic ecosystem that will lead media and entertainment (M&E) companies to the cloud.

The strategic ecosystem enables partners to develop specific offerings based on the Windows Azure platform to give M&E companies a simplified digital supply chain combined with the advantages of cloud computing.

Microsoft said that with the combined strength of the partner ecosystem and the Windows Azure platform, M&E customers benefit from applications and scenarios including: streaming online content, content security or transcoding, without having to deploy servers, build an infrastructure or plan for capacity of demand.

The company claimed that the new platform helps M&E companies do the following: reduce capital expenditures for new IT infrastructure; allow innovation and shorten time to market for new digital media services; leverage economies of scale of Microsoft’s datacentres and platform investments; and develop and deliver new applications and services on a global scale.

In addition, by adopting applications based on the Windows Azure platform, customers can support IT environments where they are using a mixed IT environment of on-premise and other private or public cloud platforms, said the company.

The new offering also allows customers to pick and choose the partners that meet their unique needs including: cloud-based content processing; cloud-based content management; cloud-based content delivery; and cloud-based content protection.

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Microsoft communications sector media and entertainment industry solutions director Jake Winett said the company believes that the success of Windows Azure in M&E is hinged not only on offering a robust, scalable and open cloud platform, but also offering an excellent partner ecosystem that allows media companies to leverage their critical applications seamlessly between on-premise and the cloud.

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