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February 11, 2010

Mercent launches online channel management platform

To syndicate retail product and merchandising data to Twitter, Facebook, MySpace, Ning and BeBo

By CBR Staff Writer

Mercent has launched an online channel management platform Mercent Retail Social, to syndicate retail product and merchandising data to the internet’s social media outlets including Twitter, Facebook, MySpace, Ning and BeBo.

The company said that the Mercent Retail Social is a social shopping service developed for retailers based on the Mercent Retail online channel management platform, allowing online retailers to expand customer outreach to market and sell to consumers communicating and buying through a network of social shopping sites.

According to Mercent, the new software-as-a-service (SaaS) offering comes with services for high volume, branded merchants with large product catalogs that include unified data feed integration with a private-label social storefront on each social network; delivery of rich product descriptions, product categorisation data, promotional offers and updates; full content and merchandising through lists; and search engine optimisation capabilities.

In addition, the Mercent Retail Social allows retailers to customise and brand each social storefront; automatically includes storefronts on Facebook’s ‘shop’ tab; posts and pushes Twitter tweets and updates to reflect time-sensitive offers and product status to shoppers; allows consumer comments, rating and sharing capabilities; and delivers reporting and analytics to reveal buyer activity.

Eric Best, CEO of Mercent, said: At Mercent, we are committed to our retail clients’ eCommerce success and continually look for new and innovative ways to advance Mercent’s technology and services to add substantial value to our merchants’ online sales programs.

“Social media tools like Twitter and Facebook are gaining rapid consumer adoption and represent a critical channel for retail shopper engagement. Through Mercent Retail Social we expect Mercent clients to engage and sell to an even broader demographic of online shoppers to further drive their eCommerce sales growth and profits.

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