Tinder claims that it has matched around 12 million people and is reportedly approaching close to 50 million active monthly users.
The New York Times published a report claiming users, on an average, spend 90 minutes a day on the dating app.
Swiping right on the app indicates "like" a person, and swiping left indicates dislike or "nope", and according to the report men swipe right 46% of the time, while women only do it 14% of the time, indicating men show more ‘compassion’ than women on the site.
The report also suggested that men spend around 7.2 minutes swiping on the dating app during a single session, while women spend around 8.5 minutes.
Tinder co-founder Sean Rad said that the dating app uses more realistic approach when compared to other apps that uses algorithm to bring out compatible matches.
Speaking about other factors of getting accepted by match, Rad added: "There is this idea that attraction stems from a very superficial outlook on people, which is false.
"Everyone is able to pick up thousands of signals in these photos. A photo of a guy at a bar with friends around him sends a very different message than a photo of a guy with a dog on the beach."
