Sales of media tablets in North America will reach 195 million units by 2015, according to a new study published by RISI.
"Impact of Media Tablets on Publication Paper Markets" notes that media tablets are on pace to become a ubiquitous, mass-market, consumer product faster than any-other previously released, technological device.
The study offers the powerful implications of rapid adoption of media tablets on publication paper markets and reveals the market for media tablets, consisting of tablet computers including Apple’s iPad and electronic readers including Amazon’s Kindle, exploded in 2010.
The study forecasts the decline by grade and end-use in the publication paper market over the next five, ten and fifteen years, analysing the effects of e-readers and tablet computers on the North American and Western European markets.
Paper use in North American books, magazines and newspapers could see another 40-50% fall over the next 15 years.
Market declines are also anticipated in Europe, especially for printed newspapers, but the percentage losses in the Western European market will be less than North America because of a reduced rate of media tablet adoption and fragmented media markets.
This article is from the CBROnline archive: some formatting and images may not be present.
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