Makai launched Shout Out V.2, an upgrade to its original interactive video capture module first released in 2008.
With the help of customised web interface software, participants can feed details such as contact information, age and opinions of the product/brand.
The users will automatically receive an email with the link of their video once they record their message through webcam.
The hosting site is totally tailor-made to incorporate client preferences, such as, contests, interactive blogging, ranking, social networking applications like Facebook and MySpace and any analytical metric captures.
Robbie Thain, CEO of Makai, said: “Shout Out is another way Makai is expanding its strengths to include interactive and targeted viral element marketing tools to our marketing campaigns. Shout Out is a great resource available in Makai’s Beach Bag of services we offer clients that help to achieve the goal of building and extending the brand relationship.
The system was first employed by the company on the Art of Optimism tour with its client, SOYJOY in Boston last year.