A recent survey of small businesses (1-99 employees) within US, UK, Germany, Italy and Brazil by market research analyst and consulting company Techaisle has found that majority of SBs do not have knowledge about cloud computing.
Of those surveyed by the market analyst, only 37% have heard about cloud computing, with 13% of those who have heard not knowing what it means.
The firm said that 44% of the respondents it quizzed think that cloud computing means subscribing to services such as servers or storage hosted by a third party and 29% think that it means access to applications over the web.
Techaisle said that among the 29% of small business that use SaaS, not all of them have heard of cloud computing. Twenty six percent of small businesses have heard about cloud computing from their channels while only 13% have heard about it from an IT company. Twenty five percent of small businesses have also heard about cloud computing from blogs/forums and other social media websites.
The market research company’s survey found that channel partners are most effective in approaching small businesses regarding cloud computing. Of those with dedicated channel partners, 48% of respondents say that their channels have approached them with some cloud computing offering.
