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December 2, 2013

Majority of Cyber Monday online shopping to be done through PCs

Security and data privacy issues keep consumers away from using mobiles while shopping.

By CBR Staff Writer

UK-based technology analysis firm Ovum predicts that the majority of Cyber Monday shopping would be done through desktop PCs despite the proliferation of mobile devices.

According to the survey, security and data privacy are expected to raise concerns over usage of m-commerce, including m-payments, m-banking and m-shopping, according to the global analysts.

According to the survey conducted by Ovum over 15,000 consumers across 15 major global markets, 68% respondents chose a PC or laptop when shopping online, while one in five responded prefer to use mobile phone and 14% said to use a tablet.

About 49% of the respondents considered online shopping through mobile device services as not secure and 47% feared misuse of the personal data.

Ovum principal analyst Angel Dobardziev said the implications of these findings are profound for the growing mobile commerce ecosystem, as when it comes to digital commerce, consumers clearly still feel more comfortable with their PC and laptop.

"This shows that operator strategies that factor in rapid adoption of mobile commerce services need a reality check," Dobardziev added.

"Furthermore, the industry must design services that build on users’ comfort with e-commerce over the PC and extend it to the m-commerce domain."

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The survey revealed that half of the respondents have no interest in trying mobile payments in the next 12 months, while about two in ten accepted to use mobiles to make transactions on a regular basis.

"There is no doubt that eventually we’ll see mobile devices used for the majority of our online services, but in the m-commerce sector there is still some way to go."

"To succeed, service providers will need to carefully understand and effectively address the subtle differences that concerned consumers have with using mobile money and mobile commerce services."

The Asia-Pacific region led the adopters of mobile money services, followed by EMEA and the Americas.

According to the survey, the younger consumers in the age limits of 16-34 are expected to use the mobile money services double the times compared to their peers having ages of over 35.

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