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January 8, 2014

Majestic Wine chooses Carrenza to host its new ecommerce platform

Carrenza helps the wine retailer boost the functionality and scalability of its Intershop ecommerce environment.

By Kate Heslop

Specialist wine retailer Majestic has chosen Carrenza Limited, a provider of Infrastructure-as-a-Service (IaaS) cloud computing, to help improve its online presence by hosting its new Intershop ecommerce platform.

Majestic Wine is one of the UK’s leading wine retailers, but needed to translate that success online. This was key for Majestic Wine, as the internet is an integral part of its business. Although the company has maintained an ecommerce platform since 2000, the technology behind the site was beginning to struggle under the pressure of high online demand. It also needed to think about how it could incorporate new technologies such as mobile and social into its online presence.

Carrenza will be providing the infrastructure that hosts the Intershop platform, as well as the supporting management services. In addition to the high availability guaranteed by Carrenza, Majestic will benefit from added flexibility to cope with the evolving ecommerce market for years to come.

Richard Weaver, ecommerce director at Majestic Wine, commented: "Our main concern in selecting a hosting partner was one of scalability. We were looking for an infrastructure solution that would allow us to scale both in the short term for our peak sales period at Christmas, and in the long term as our customers increasingly experience Majestic through our online channels.

"We opted for Carrenza because of their proven track record in delivering some of Europe’s busiest ecommerce environments, often having to cope with seasonal peaks and varying demand. This gives us the peace of mind that comes from having a reliable ecommerce infrastructure that we can scale as and when we need it."

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