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January 1, 2009

Longtop launches new e-banking software

China-based Longtop Financial Technologies has launched its new E@able e-banking solution.

By CBR Staff Writer

Based on the Longtop intelligence development platform, the E@able product suite is a secured e-banking platform that enables financial institutions to provide personalized online banking services to both individual and enterprise customers.

In addition to traditional e- banking services such as personal and business account management, wire transfers, payment services, enterprise cash management and personal financing, the platform can be integrated with other channel systems such as the call center and customer relationship management (CRM) system, as well as decision support systems, which facilitates personalized value added services, and well-coordinated, targeted and personalized marketing applications.

Weizhou Lian, CEO of Longtop, said: With our market leadership in channel related solution areas such as ATM and CRM, the launch of our new e-banking solution will further strengthen Longtop’s capability to provide integrated channel solutions, and allow us to address the growing demand for online banking solutions, especially from small and medium sized financial institutions.

Initially founded as a system integration company in 1996, Longtop now develops software for the financial services industry in China. It has six product delivery centres, three research centres and 39 service centres located in 20 provinces throughout China.  


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