LifeSize has come up with a new cloud-based HD video conferencing platform – Connections – that delivers encrypted HD video calling across the enterprise, connecting LifeSize video conferencing systems in conference rooms to desktop users on PCs or Mac computers.

Users can have any contact join them in Connections as a guest, for free, by simply sending a download link and guest registration.

LifeSize Connections, which features nine-way HD video bridging, data encryption and management, automatically configures endpoints and software clients to instantly traverse firewalls, ensuring connection on any network, every time.

The solution combines turnkey deployment, flexible pay-as-you-go pricing models and the ability to collaborate with anyone with a computer and a webcam.

Logitech SVP and LifeSize CEO Craig Malloy said Connections is a fast, easy way to add and extend HD video collaboration within and outside any enterprise; a benefit that was previously reserved for executive board rooms with a hefty price tag and managed service burden.

"Now, our cloud-based platform is introducing a new way of working by enabling employees to improve productivity and collaborate in ways they never thought possible," Malloy said.

Frost & Sullivan principal analyst Roopam Jain said with Connections, LifeSize is pushing video closer to ubiquitous adoption by making it easily accessible to anyone, anywhere.