eReading service provider Kobo has launched the WiFi version of its wireless eReader, upgraded with efficient performance, and a longer battery life.

Kobo said that the new Wireless eReader enables consumers to shop on the go, directly with one touch of the ‘Shop’ button, and help them receive wireless deliveries of newspapers and magazines.

The new version of eReader supports open standards including EPUB and PDF; offers wireless connectivity with WiFi 802.11 b/g; and comes with a new 16-greyscale, 6" eInk screen.

In addition, the new WiFi eReader offers 1 GB of built in memory, and new apps for iPhone, iPad, Blackberry, Android, Mac, PC, Linux, and also support for other eReaders and open APIs.

Kobo CEO Michael Serbinis said, the new generation of its wireless eReader enables customers to shop and update their library on the go with efficient performance.

The wireless eReader will be available for $139.99 at Kobobooks.com.