Mobile phones provider Just5 has launched its new line of mobile phones targeting seniors, people with poor eyesight or hearing problems, people with medical conditions that require constant care and children who need a ‘starter phone’.
The company said that their phone line offers only the essential features for these target audiences and provides a simple alternative to complex handsets and smartphones.
The phone line features a large, easily visible buttons for ease of dialing and texting; a ‘speaking keypad’ that confirms which buttons are pressed; amplified speaker volume (up to 100db); an FM radio; a flashlight; and has a long battery life and an emergency-response function.
According to Just5, the emergency-response function enables users to preset up to five phone numbers for 911, family, friends, doctors, etc. When users press a large emergency SOS button, the phone will activate a siren to attract the attention of others nearby. Then, the phone will text an urgent message to the five preset numbers, then dial them in prioritised order. Once someone answers a call, the phone automatically switches to loud-speaker mode for easier communications.
Alex Petrov, vice president of operations at Just5 Americas, said: "There is a great opportunity for a phone that places a high priority on ease of use and offers just the most commonly used functions. We want to open mobile phones to specific populations that may have difficulty using the latest and greatest mobile gadgets, especially the current generation of ‘baby boomers’ who need a safe, reliable phone."
