Chinese e-commerce giant Alibaba has appointed Jeff Zhang as the head of the company’s newly formed ‘China retail Marketplaces’ that combine Taobao, Tmall and Juhuasuan.
Jeff Zhang was the president of Taobao.com marketplace, a consumer-to-consumer website, which is said to be Alibaba’s largest retail service.
According to Chinese news website sina.com, Tmall president Yilei Wang has been dismissed from the service. Tmall is a platform for brands to sell to consumers and it is reportedly growing faster than its counterpart Taobao.
The executive shuffling is the biggest since the company went public and has come in the wake of low revenue growth, which was lowest since 2013.
The company recently created the China retail platforms to streamline the company operations and to enhance efficiency.
All the platforms will operate independently and all the heads will report to Jeff Zhang, who will in turn report to Alibaba chief operating officer Daniel Zhang.
The State Administration for Industry and Commerce has also accused Alibaba for failing to stop the sale of fake goods, bribery along with other illegal activities on its sites, reported Wall Street Journal.
