View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Interwoven expands Asia-Pacific presence

Content management provider Interwoven plans to offer its Optimost real-time multivariable testing and web site optimization products in the Asia-Pacific region, with an initial launch in Singapore.

By CBR Staff Writer

The Optimost software combines web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors’ actions.

Interwoven already has a strong presence in the APAC region through its base of content management customers which include Cathay Pacific Airways, Chunghwa Telecom, ICICI Bank, Hong Kong Trade and Development Council, HFDC Bank, New Zealand Trade and Enterprise, and Qantas Airways.

Sanjay Aurora, vice president of APAC operations at Interwoven, said: We are excited to bring the Interwoven Multivariable Optimization to APAC to help companies unlock the potential of their online strategies. This launch is part of an ongoing campaign to educate companies in the region on how Interwoven can help them leverage the power of the web to strengthen their brand and drive revenue growth online.

The company entered the Indian market in 2002 through an alliance with Wipro Infotech. It also opened an R&D center in Bangalore in November 2005.


Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.