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Interwoven expands Asia-Pacific presence

Content management provider Interwoven plans to offer its Optimost real-time multivariable testing and web site optimization products in the Asia-Pacific region, with an initial launch in Singapore.

By CBR Staff Writer

The Optimost software combines web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors’ actions.

Interwoven already has a strong presence in the APAC region through its base of content management customers which include Cathay Pacific Airways, Chunghwa Telecom, ICICI Bank, Hong Kong Trade and Development Council, HFDC Bank, New Zealand Trade and Enterprise, and Qantas Airways.

Sanjay Aurora, vice president of APAC operations at Interwoven, said: We are excited to bring the Interwoven Multivariable Optimization to APAC to help companies unlock the potential of their online strategies. This launch is part of an ongoing campaign to educate companies in the region on how Interwoven can help them leverage the power of the web to strengthen their brand and drive revenue growth online.

The company entered the Indian market in 2002 through an alliance with Wipro Infotech. It also opened an R&D center in Bangalore in November 2005.

 

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