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July 10, 2009

Interactyx launches new web-based content distribution platform

A ‘quick go to market answer’ for enterprises

By CBR Staff Writer

Interactyx, a provider of eLearning software with integrated social networking technologies, has unveiled Topyx Lite, a Software as a Service (SaaS), web-based content distribution platform that is said to provide online sales services for businesses and entrepreneurs.

Interactyx said that, branded to the organisations’ specification, Topyx Lite would distribute and trade subscribers’ digital content and integrate social networking features to enhance the user experience, in addition, it would also handle eCommerce tasks of the organisations.

The company claims that the new platform allows enterprises to establish merchant platforms, while leveraging the features of social networks, to improve online sales and customer brand loyalty. As the new platform is hosted and comes with integrated eCommerce functionality, no additional infrastructure is required to be added.

Alfred R Novas, chief executive officer of Interactyx, said: “Today, organisations of all types distribute content to their customers, members or prospects. Often, this is done via email, electronic newsletters or worse, slow and paper-intensive regular mail. Usually, there is no customer engagement or opportunity to easily repurpose existing content into formats or sizes that fits the various needs of the organizations’ constituents.

“Topyx Lite, allows for a branded, affordable merchant solution to be operational in weeks, allowing a very quick go to market answer for any enterprise.”

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