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January 5, 2009

Intel, Adobe to Flash web content on TV

Adobe Flash-powered Intel Media Processor CE 3100 to be launched by mid-2009

By CBR Staff Writer

Intel plans to power its Media Processor CE 3100 with Adobe Flash technology to deliver web content to internet-connected consumer electronics devices, such as cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

Launched in August 2008, Intel Media Processor CE 3100 is the first system on chips (SoC) from Intel for consumer electronics devices. It combines Intel Architecture (IA) processor core with multi-stream video decoding and processing hardware. CE 3100, combined with Adobe Flash, will support internet content across PCs, laptops, netbooks, mobile internet devices and the TV.

Adobe Flash is an integrated set of technologies that helps users create and deliver applications, content and video on various platforms. Adobe Flash Lite-powered CE 3100 is expected to be launched before mid-2009.

Intel and Adobe are part of the 20-member Open Screen Project designed to enable web content, standalone applications and full web browsing across televisions, set-top boxes, mobile devices and other consumer electronics that use Adobe AIR and Adobe Flash capabilities.

William Leszinske Jr., general manager of Intel’s Digital Home Group, said: “The Intel Media Processor CE 3100 provides a flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash. Our effort with Adobe is poised to accelerate a rich internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV.”

In August 2008, Intel and Yahoo! previewed an applications framework, Widget Channel, for TV and related CE devices. The Widget Channel enables consumers to view web content even while watching TV programmes. The Widget Channel is powered by the Yahoo! Widget Engine and is optimised to use the capabilities of Intel Media Processor CE 3100.

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