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October 5, 2016

Intel Security looks to the cloud for new McAfee anti-malware line-up

New product line-up from Intel Security will offer protection for a range of everyday devices ranging from PCs to Android phones and tablets.

By CBR Staff Writer

Intel Security has launched new products which leverage cloud technologies, designed to protect devices against latest malware and other cyber threats. The 2017 McAfee product line-up includes McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection and McAfee LiveSafe.

McAfee LiveSafe is part of the new line-up from Intel Security.

McAfee LiveSafe is part of the new line-up from Intel Security.

These offer protection for household devices including PCs, Macs, smartphones and tablets and is complemented by an anti-malware engine which claims to offer an efficient and effective security solution.

A report from McAfee Labs Threats Report for June 2016, says that there has been a rampant increase in ransomware by up to 120% since 2015, with more than 4.7 billion records stolen since 2013.

The report says that security must be a top priority for consumers as cybercriminals are using increasingly sophisticated attack methods. Today, many consumers roughly own more than three connected devices and with increase in the volume of attacks, it has become mandatory to have security measures in place for data protection.

McAfee’s Anti-Malware engine combines detection methods with a malware unmasking system that uses behavioural analytics and machine learning to detect and block malware without any human intervention.

Intel claims that this cloud-centric approach is an industry-first and can effectively detect responses to emerging threats.

The 2017 product line-up also includes protection for Mac and Android, which have 100% detect results.

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Intel is offering a money back guarantee for any virus that cannot be removed.

Intel Security corporate vice president and general manager John Giamatteo said: “People are enjoying more and more connected devices as part of everyday life – in their homes, in their cars and even in the things they wear.

“This wave of new connectivity is exciting, and a reminder that security is more important than ever. We know our customers need solutions that protect their digital lives, particularly as connectivity continues to rise and threats continue to evolve.

“We’re dedicated to delivering innovative products designed to protect all manner of connected devices and the people who use them. Our 2017 lineup demonstrates this level of commitment.”

 

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