Instant Messaging (IM) apps will generate 2% of mobile messaging market’s revenue in 2018, though they account for 75% of total traffic, according to a report from Juniper Research.
The IM apps would generate $3bn in revenue and process about 63 trillion messages over the next five years.
The traffice of IM apps, which would process about 63 trillion messages over the next five years,is the fact that usage of IMapps is inherently different to usage of SMS. Stickers, emoticons, images and group conversations all add significantly to IM traffic, while an increasing number of younger users continue to install IM apps.
Report author Sian Rowlands said: "Adoption of IM apps has rapidly accelerated over the past 18 months, something which has led Juniper to revise upwards our forecast for the volume of IM traffic."
The Far East and China are expected to generate most traffic across all mobile messaging formats during the period.
