View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
December 11, 2014

Innovative app strategies key in software-driven world

Accenture report introduces three application strategies.

By Ellie Burns

According to a new report by Accenture, software is fast becoming a key driver of differentiation and innovation. In order to keep up with today’s software-driven world, every company needs to rethink its potential and reinvent itself.

Changing the way applications are designed, built and used can start this reinvention, alongside adopting a new operating model that enables business and IT to jointly develop software to enter new markets.

"When long-term competitive advantage depends on software, being a ‘fast follower’ may not be fast enough anymore," said Bhaskar Ghosh, group chief executive, Accenture Technology Delivery.

"Software strategies are quickly becoming business strategies. The business of applications needs a dynamic and high-impact makeover using new strategies that will help companies not just sustain a business advantage, but to gain ground on the competition."

The Accenture report, titled "The Future of Applications: Three Strategies for the High-velocity, Software-driven Business," introduces three application strategies – Liquid, Intelligent and Connected applications.

The Liquid application approach requires modular architectures, next-generation integration techniques and a cloud-first, mobile-first mindset. Engineering innovations such as Agile and DevOps further accelerate development and deployment.

Intelligent applications involve the embedding of software intelligence everywhere to manage growing volume, velocity and complexity, and to maximise the business value of internal and external data — including that from the physical world.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Connected applications require the opening of multiple dimensions of application connectivity — with business partner and customer ecosystems, as well as with the rapidly growing Internet of Things that are essential to delivering new services.

"In the digital world, software doesn’t merely support the business, but rather is the business. Most companies’ existing operating model for software development is not fit for purpose in this business environment," said Paul Daugherty, chief technology officer, Accenture.

"Innovation must be driven jointly by business and IT, and the operating model must embrace new technology stakeholders – from R&D to marketing to operations."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU