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July 15, 2013

Informatica looks for an embedded Vibe

Hopes new 'virtual data machine' will win over ISVs

By Jason Stamper

Informatica is hoping its new ‘virtual data machine’, Vibe, will be not only adopted by end users but embedded into applications by independent software vendors (ISVs), CBR has learned.

The news came in an interview with Informatica’s CEO, Sohaib Abbasi. He described Vibe as a virtual data machine – an embeddable data management engine that separates instructions and specifications, which map out the business logic for handling data, from underlying execution technology. An integration abstraction layer, essentially.

"Informatica offers the only VDM in the world," Abbasi told us. "It’s called Vibe and it’s the reason our customers can map once and deploy anywhere – in the cloud or on premise; in databases, applications, middleware, or on a Hadoop cluster; in batch, request/response, or real time."

But while it’s hoped end users will adopt the technology to enable them to do integration with far less custom programming, Abbasi also sees a potential market amongst independent software vendors (ISVs).

"[Vibe] is well positioned to be embedded," Abbasi said. "We believe the next generation of applications is going to be data centric, and data integration will be key, much as databases are for packaged applications today. Embedded data integration is something we’re working on."

Abbasi also argued that Vibe will be increasingly valuable in the era of the ‘internet of things’. "[Vibe] allows us to position Informatica for the next wave – the internet of things or so-called industrial internet," he said. "Think of things like sensors that monitor patients’ insulin levels, or automobile sensors that detect an imminent collision. Driverless cars are part of our future. In this future there will be a lot more data gathered on your behalf. Automobiles will know to call in for preventative maintenance before they break down. A lot of the tasks that require human intervention can be automated. There are examples of it in smart meters, aircraft engines – there are examples all around us."

Look out for our profile of Informatica and more on that interview coming soon to

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