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September 13, 2011

Informatica integrates data from Sophis into Misys Salesforce CRM

More than 2,000 Misys sales and customer support professionals to access critical data as and when needed

By CBR Staff Writer

Informatica, a UK based provider of data integration software has integrated data from the newly-acquired company Sophis into the Misys Salesforce CRM platform to ensure that the data Misys relies on every day is visible and measurable

It said that the enterprise-class Informatica Cloud connects Misys’ cloud-based data easily with its multiple, separate on-premise systems.

Informatica said this enables more than 2,000 Misys sales and customer support professionals to access accurate, complete, up-to-date data whenever and wherever they need it.

The Informatica Cloud supports Misys Customer Portal, which is currently accessed by more than 10,000 users to log and track support requests as well as find offerings and stay up-to-date with the latest relevant information.

Misys relies on Informatica Cloud to integrate and synchronise crucial data with this portal from multiple fragmented sources, and with the help of Informatica it is introducing a single, shared view of the customer support situation for better customer support.

Misys director of CRM Operations Kimberly Jansen said one of the great advantages of Informatica Cloud is that it is easy for non-technical users to administer and manage, and this means the on-demand data integration service can be managed without in-depth coding resources.

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"We have made a substantial investment in cloud computing through our Salesforce CRM investment and Informatica Cloud ensures we derive the maximum value from that investment," Jansen said.

Informatica Cloud general manager Ron Papas said this fast, reliable and easy approach to data integration is helping Misys to extend its lead in the financial services application software and services markets, rapidly gain value from business acquisitions and deliver more responsive and effective services.

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