Infectious Media, a digital advertising platform, says client advertising performance has improved after deploying Digital Element’s IP targeting solution.
The NetAcuity Edge solution provides individual sets of data worldwide by combining IP routing infrastructure analysis while maintaining user anonymity and privacy standards.
The Clerkenwell-based company, which processes more than 40 billion ad decisions and 100 gigabytes of data across 60 sources, said the geolocation technology had helped clients gain the maximum return on their advertising investments.
Daniel de Sybel, director of technology at Infectious Media, said: "To ensure our platform encompassed the best audience profiling possible, we required the most accurate and reliable geolocation technology."
"Digital Element’s technology was the clear choice because it is seen as the industry standard, it is simple to deploy and is more granular than any other data on the market. This has now opened up a new world of creative advertising campaigns at the postcode level, and we’ve already seen pretty dramatic increases in client advertising performance as a result.”
