Implix, a provider of online marketing products, has unveiled GetResponse 6.0. The new email marketing platform is a SOHO/SMB product to offer audio and video recording capabilities, Twitter integration and an iPhone application.
Implix claims that the new platform is designed to improve email marketing ROI for SOHO and SMB marketers. The product includes email analytics, follow-up messages, 300+ HTML templates, online surveys and professional-level training and support.
The company said that the new platform enables users to create video email marketing campaigns, with no special software, training or equipment. They can record, store and send optimised video emails from their accounts to outsource.
According to the company, with the new platform for iPhone, marketers can monitor campaigns, check their stats and add contacts manually or import from their address books when travelling or in the field. It also includes integration with Twitter, enabling real-time updates whenever a blog post or newsletter is published.
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