Dx3 provides dual (online and mobile) content delivery services. It offers content in all formats, including full-length music, video, and realtones, to publishers, retailers, brands, agencies and others for their promotional activities. dx3’s clients and partners include Eircom, EMI, Findel, MTV, Sony Ericsson, Trinity, Virgin, Universal and more.
IMI has its operations in over 40 countries across Asia, Africa, Latin America and the Middle East. Its product portfolio includes a core service delivery platform (DaVinci SDP), carrier grade messaging platforms and gateways, applications for data services, web services and voice platforms.
IMI’s customers include Airtel, Vodafone, Virgin Mobile, Google, Reuters and Yahoo!. The company expects the acquisition of dx3, along with its music labels and a library of over two million music tracks, to strengthen IMI’s position in the European content delivery market. IMI envisages the use of its DaVinci platform as part of a managed service offering to power the mobile and online digital marketing initiatives of major brands, publishers and retailers across Europe.
Vishwanath Alluri, CEO and founder of IMI, said “We see two key growth areas emerging. Firstly, converged media campaigns that use both mobile and online platforms. Secondly, ‘off deck’, direct-to-consumer mobile and fixed line operator promotions, working with big name brands to offer innovative offers and marketing inducements to their subscriber base. We are well-positioned to exploit this growth with our technology platforms.”
The acquisition will increase IMI headcount to 380.
