ideeli, a members-only online shopping site in the US, has introduced a national social commerce Web platform ideelACCESS that offers retailers and merchants the ability to leverage the national footprint of ideeli’s 2.6+ million members across the US.
The company said that its new social Web platform enables national retailers, brands and service providers to take full advantage of the power of social commerce by structuring deals that promote goods and services across multiple locations and e-Commerce channels.
ideelACCESS will grant ideeli members entree to handpicked sales and experiences that go beyond the site with opportunities and events at point-of-sale locations. Like other social commerce sites, a minimum number of sales will be required to activate the deal. When the sale ends, members can immediately download their ideelACCESS voucher.
Paul Hurley, CEO and founder of ideeli, said: "Our entrance into social commerce is game changing for ideeli and for the entire space. We already have an extensive member base of affluent women, relationships with great brands, and the operational expertise to be a major social commerce player right out of the gate.
"We felt that there was a great need in the marketplace to provide brands with a nationwide social commerce platform. Clearly, though, there are also many businesses around the country benefiting from locally-based social commerce platforms. Before the year is out, we will also be offering our members a wide variety of local ideelACCESS platforms that will provide leverage for select local businesses."
