iCongo, a provider of E-commerce and cross-channel systems, has released Virtual Marketer (VM) module for its E-Commerce online systems and as a supplement to the company’s E-marketing systems.
According to iCongo, the new module improves a company’s marketing and communication activities by allowing them to host virtual events for conducting product demonstrations, seminars, training sessions, two way communications and more, all within their existing customer-facing online environments.
The company said, available under a pay-as-you-go Software as a Service (SaaS) pricing model, Virtual Marketer can be inserted as needed in any E-commerce B2C or B2B site. The VM presentations can be made available for any length of time, from one day to a week or even longer. Viewers can experience a presentation live or on-demand, giving sponsors options for imparting information, encouraging a sale, or generating leads.
During a session, customers can be allowed to initiate a two-way private or public online conversations with sales or training support specialists via a built-in chatline. The new module also provides the ability to purchase products within the same iCongo-powered online environment, the company said.
Irwin Kramer, CEO of iCongo, said: VM is a totally interactive, two dimensional rich media environment. As such, it has all the appeal of a live event, engaging viewers and moving them along the path to action. Retailers and B2B marketers can stage new product unveilings, how-to seminars, clinics and more.
“On the educational front, businesses can conduct internal or external on-line training seminars or make presentations to any kind of constituency. From new product launches and product expert interactive sessions to seminars, training classes and job fairs, VM is the ultimate interactive digital marketing platform.
