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July 20, 2009

IBM signs multi-year service contract with Sun Direct TV

To support Sun Direct TV's key issues in billing and CRM

By CBR Staff Writer

IBM has signed a services deal with Sun Direct TV (SDTV), a unit of India-based Sun TV Group, to implement and manage Customer Relationship Management (CRM) related applications and services for the unit. The multi-year deal includes end-to-end services, from strategy through implementation.

IBM said that it will build and maintain a infrastructure for SDTV that will leverage IBM Global Business Service’s experience in the DTH market. In addition to providing SDTV with application management services, it will enable SDTV to expand its billing portfolio enabling them to handle customer acquisition across India.

In addition, the deal also includes IBM hardware and software including power systems, System x and storage systems.

Tony D’Silva, chief operating officer of Sun Direct TV, said: As we continue our aggressive growth plans, we will rely on IBM to help us tackle key issues surrounding billing and customer relationship management, as well as develop ways to get better insights on customer behaviours.

Avinash Joshi, director of communications sector for IBM India and South Asia, said: Our work to create a dynamic and scalable CRM platform will position SDTV to accelerate its market growth. This solution will draw upon our media and entertainment industry expertise, realise breakthroughs in service delivery, reduce infrastructure costs, improve risk management and lay the foundation for future services.

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