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June 15, 2010

IBM serves up Wimbledon app

Augmented reality app to make tennis comp fully interactive

By Steve Evans

IBM has launched an iPhone and Android app just in time for this year’s Wimbledon tennis tournament – one that will help make Andy Murray’s glorious failure more interactive than ever before.

IBM Wimbledon iPhone app

The augmented reality app, called IBM Seer, enables tennis fans to see through walls, says Big Blue. This means that the app can pinpoint a user’s exact location and, using the camera, overlay live video of the action on nearby courts. It can also provide information such as nearest food and drink stands, cash machines and taxi queues.

One of the live video feeds will be of Aorangi Terrace, which is better known as Henman Hill or, more recently Murray Mount.

It also offers Wimbledon-goers a real-time guide, an interactive map of the tournament as well as providing up-to-the-second scores, venue and transport information.

"IBM Seer has been designed to enhance the way people can experience and engage with major events of the future. Wimbledon 2010 will set a new landmark for sports technology and will be one to watch ahead of major forthcoming events such as London 2012. It allows smarter use of the data and information that is all around us," said Alan Flack, IBM’s Wimbledon client and programme executive.

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"This year’s development uses cutting edge technology to allow visitors to see Wimbledon in a way that has never been experienced before and make their visit even more engaging, accessible and enjoyable," Flack continued.

You can have a look at the app in action on IBM’s YouTube channel.

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