IBM has debuted a new enterprise e-Commerce software version, Commerce on Cloud designed for data sharing and marketing and supply chain processes in the cloud.
Commerce on Cloud, is an integrated platform for offering, selling, transacting and fulfilling orders in the cloud, the company noted.
IBM stated the new offering enables chief marketing officers (CMOs) and e-commerce executives establish and maintain an on-line storefront, and automate and synchronise supply and demand engines in a bid to improve the flow of business-to-consumer transactions.
IBM Industry Solutions general manager Craig Hayman said accelerating commerce on the Cloud is a dramatic step forward in enabling companies to transform their business operations.
"Companies of all sizes can now deliver a better client experience by providing personalized marketing, selling the way customers want to buy, and delivering products through a supply chain that’s prepared for the unpredictable," Hayman added.
IBM announced it has also has upgraded its other on-cloud collaboration networks for collaboration and digital information sharing across demand and supply processes.
The company has added new pricing and trade promotion collaboration capabilities for DemandTec that will enable a network of more than 15,000 members such as ConAgra Foods and PETCO to share information, for retailer-consumer packaged goods collaboration and execution.
A new certified Digital Data Exchange Partner program, retailers and third party digital marketing providers can relay on behavioral data to analyse specific processes and manage their marketing, promotions and customer behavioral analytics.
