IBM has launched a new software that brings the power of managing and analysing Big Data to the workplace.

To address the challenges of Big Data, IBM is delivering new analytics and information management offerings, and skills resources to make it easier to explore and capitalise on big data.

The new offerings span a wide variety of big data and business analytics technologies across multiple platforms from mobile devices to the data center to IBM’s SmartCloud. With the new software, IBM places mobile analytics into the hands of iPad users with a free software download at Apple’s iTunes Store.

The new offerings include: a new Hadoop-based analytics software on the cloud; and another software that helps employees tap into massive amounts of unstructured data from a variety of sources including social networks.

In addition, the offerings include a new predictive analytics software with a mapping feature that can be used across industries for marketing campaigns, retail store allocation, crime prevention, and academic assessment and a new software that sifts through all types of data behind the scenes and ranks its quality, makes it secure, and ensures business decisions are based on trusted data.

IBM provides a new software InfoSphere BigInsights on the IBM SmartCloud Enterprise which makes big data analytics accessible for any user inside an organisation and IBM is also delivering new software that allows organisations to gain predictive intelligence on geographic data.

In addition, IBM continues to advance business analytics for the 21st century workforce by delivering expanded mobile device support with IBM Cognos Mobile on the iPad.

IBM also provides InfoSphere Information Server 8.7 software that enables integration with Big Data as both a source and a target for information integration.

IBM said hundreds of new clients are turning to IBM to gain actionable insight on the broadest range of big data.