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September 19, 2011

IBM introduces new server offering for e-Commerce retailers

Integrates IBM POWER7 processor and WebSphere Commerce software

By CBR Staff Writer

IBM has introduced an optimised hardware and software offering designed to help retailers quickly turn customer insight into action and increase sales revenues.

The Smarter Commerce on Power Systems offering focuses on integrating systems based on IBM POWER7 processor technology and WebSphere Commerce software.

It enables high-volume retailers to personalise their customers’ online shopping experiences, handle online sales surges during peak shopping seasons without loss of performance and integrate customer buying information across all sales channels, including online, mobile, in-store, POS and site kiosks.

Power Systems are built to manage demanding applications that rely on processing an enormous number of concurrent transactions and data while analysing information in real time.

IBM said that Power Systems enable faster building and deployment of Smarter Commerce offerings than on competitive platforms by reducing development time to help retailers deliver technology services faster, with higher quality and with superior economics.

IBM’s new pre-integrated offering optimises the cross-channel selling capabilities of Smarter Commerce, accelerates implementation and reduces total cost of ownership.

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The key component is WebSphere Commerce 7 e-commerce software that integrates marketing and shopping across all channels and runs on IBM WebSphere Application Server and utilises IBM DB2 database software.

The offering allows clients to choose the appropriately-sized Power Systems server as the base of their high-performance IT environment with the AIX, IBM i or Linux operating systems, the company said.

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