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September 21, 2011

IBM expands cloud delivery of Smarter Commerce

Introduces Commerce-as-a-Service, Social Media Marketing offerings as part of its initiative

By CBR Staff Writer

IBM has launched new cloud and on-premise offerings designed to help organisations automate supplier and trading partner interactions.

The company claimed that the new offerings, Commerce-as-a-Service and Social Media Marketing, combine technology from key acquisitions such as Unica, Coremetrics and Sterling Commerce with IBM research and development.

These new offerings would help companies automate supplier and trading partner interactions, automatically turn marketplace insights into marketing and sales actions and connect online, mobile and social channels to physical stores, claimed IBM.

The company said that Smarter Commerce is a new market that is worth $20bn in software alone.

IBM Industry Solutions General Manager Craig Hayman said smarter Commerce allows customers to shop or buy easily regardless of medium, channel or device.

"Informed by deep customer insights, companies can provide a personalised customer experience that feels like a service to consumers," Hayman said.

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The new offerings introduced include: Commerce-as-a-Service; a cloud-based Configure, Price, Quote offering; a Cross-Channel Selling offering; a Payments & Settlement offering; a Supplier Integration & Management offering; and a Cloud-based File Transfer capability.

The company said that its Social Media Marketing offering allows customers to receive one-to-one marketing offers automatically in real time.

IBM also said that it has enhanced its cloud-based Digital Marketing Optimization offering by adding a digital data exchange for the tagging, collection and syndication of customer data.

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