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March 2, 2015

IBM boosts MobileFirst for Apple iOS

IBM MobileFirst for iOS expanded for financial, airline and retail industries.

By Alexander Sword

IBM has expanded its IBM MobileFirst for iOS portfolio, specifically targeting the financial services, airline and retail industries.

The enterprise range includes the travel and transportation app Passenger Care, which allows customer service agents to address traveler needs remotely.

In addition, Dynamic Buy allows retailers to gain real-time data-driven insights when making buying decisions, while Advisor Alerts allows financial professionals to prioritise tasks through a personalised dashboard.

The two partners are combining their strengths to deliver the service, with IBM adding enterprise data, cloud services and analytics to Apple’s penchant for intuitive design and elegant user experiences.

Clients including Boots and American Eagle Outfitters have signed up for the service.

Fred Balboni, IBM General Manager, IBM and Apple partnership: "Apple and IBM are the only companies that could partner to develop a new category of made-for-business apps that is truly transforming how works gets done.

"We set out to transform how millions of workers consume, process and use information when they are outside the four walls of the office. Our goal is to boost the performance of every enterprise by making all its data and processes available to any employee with an iOS device – anytime, anywhere."

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