hybris, a multi-channel communication and commerce software vendor, has launched a new version of its multi-channel commerce, PIM and database publishing system.
Reportedly, the new hybris Suite 4.0 is aimed at companies that need to support their communication and sales processes via multiple online and offline channels which address four requirements, user-friendliness, faster implementation, efficient handling of mass data and data security.
According to hybris, the new release provides the requirement for mass data management and also incorporates functions for integrated modules such as content management. It has also included an eclipse plug-in to help developers to orient themselves and work with the application.
The company said that the new version supports an application acceleration function with Akamai edge caching, which facilitates short loading times for rich internet applications. To provide data security, the new release enables data encryption down to attribute level. This helps users to protect sensitive data saved with hybris against attacks and theft.
Ariel Ludi, CEO of the hybris Group, said: “Our product strategy differs significantly from that of the competition. Instead of encumbering solutions with additional modules, we are committed to genuine new developments that implement current requirements in the market – namely, usability, reducing project durations, mass data management and security.”
