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November 12, 2010

Huddle helps AKQA manage communications using cloud computing

Data stored in a central workspace can now be accessed by various teams

By CBR Staff Writer

Huddle, a provider of cross-business collaboration in the cloud, has been selected by digital marketing agency AKQA to implement Huddle’s project management platform.

The technology enables 900 employees across seven global offices to work together on worldwide campaigns and pitches, according to Huddle.

Using Huddle’s technology, material relating to client campaigns can be stored in a central workspace that can be accessed by the planning, creative, technology, media and analytics teams, regardless of their physical location.

The teams can now also manage their relationships with key suppliers, to ensure the efficient delivery of the end product, and present work to their clients.

Huddle said, to accommodate AKQA’s growing business needs, the technology is also scalable and easy to both manage and roll out so that it does not place extra pressure on the company’s IT resources.

Huddle supports teams at AKQA to brainstorm project ideas, collaborate on pitch material and share content with clients in a secure, branded environment.

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AKQA executive director of Information Technology Robert Burns said Huddle enables them to keep track of projects in real-time, view client feedback and clearly identify final proofs.

"We also appreciate the ease and speed of Huddle’s intuitive interface, ensuring that new members of staff and clients understand it immediately," Burns said.

Huddle provides AKQA with enterprise support and integration with Microsoft’s Active Directory, which enables single sign on for users.

Huddle co-founder and EVP Strategy Andy McLoughlin said inboxes are clogged up with large files and the network of teams involved in a campaign, whether within or outside of the organisation, struggle to share information.

"Using Huddle, AKQA has highlighted its position as a thought leader in the market, using cloud computing technology to engage with all stakeholders in its projects," McLoughlin said.

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