Latest research from Strategy Analytics shows that worldwide HTML5 phone sales will increase from 336m units in 2011 to 1 billion units in 2013.
HTML5 is being touted as a high-growth technology that will help smartphones, feature phones, tablets, notebooks, desktop PCs, televisions and vehicles to converge through cloud services.
Strategy Analytics Analyst Neil Shah said that they see growth for HTML5 phones is being driven by robust demand from multiple hardware vendors and software developers in North America, Europe and Asia who want to develop rich media services across multiple platforms, including major companies including Adobe, Apple, Google and Microsoft.
"We define an HTML5 phone as a mobile handset with partial or full support for HTML5 technology in the browser, such as the Apple iPhone 4S," he said.
Strategy Analytics executive director Neil Mawston echoes this by saying that HTML5 has quickly become a high-growth technology that will help smartphones, feature phones, tablets, notebooks, desktop PCs, televisions and vehicles to converge in the future. According to him, "HTML5 is a market that no mobile stakeholder can afford to ignore."
However, Strategy Analytics director Thomas Kang cautions that despite surging growth of HTML5 phone sales, that HTML5 is still a relatively immature technology. "HTML5 currently has limited APIs and feature-sets to include compared with native apps on platforms such as Android or Apple iOS. It will require several years of further development and standards-setting before HTML5 can fully mature to reach its potential as a unified, multi-platform content-enabler," Kang adds.