View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
December 22, 2011

Hasbro accuses Asus of stealing Transformer Prime name

Hasbro is suing California-based computer maker Asus over the use of Transformer Prime name

By CBR Staff Writer

Hasbro is suing California-based computer maker Asus over the use of Transformer Prime name.

Toy maker Hasbro owns certain trademarks under the Transformers franchise.

The latest tablet from Asus is named Transformer Prime.

Hasbro said in a statement to PaidContent that it continues to aggressively protect its brands and products and the specific actions they are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.

Hasbro is seeking damages from Asus and a temporary injunction to prevent it from selling the tablet which is currently available.

Asus could not be reached for comment.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU