The Harris media inventory service provides an automated way for media companies using Harris Paradigm, OSi-Traffic, BMS and Novar traffic systems to supplement existing revenue by making inventory available to new advertisers through Google TV Ads. The service is currently available for use by cable networks using Paradigm traffic and can be adapted to other Harris and third-party systems.
Google TV Ads is an online buying platform for television advertisers. As media companies that are clients of Harris make their inventory available, the Harris media inventory service will facilitate the connection between inventory owners and the Google TV Ads platform.
Using traffic system inventory tools, the Harris media inventory service allows users to select and forward available inventory to Google TV Ads for sale. When spots are sold, the service delivers the spots from Google TV Ads to the Harris traffic system, where they are managed following normal spot placement rules. As spots are approved and aired, the service provides campaign status information to both Google TV Ads and inventory owners.
Tim Thorsteinson, president of Harris Broadcast Communications, said: With this agreement, Harris gives customers the opportunity to stay on the leading edge of the competitive and rapidly evolving advertising marketplace. By integrating our respective services and expertise, Harris and Google have created a more streamlined process to expand television advertising opportunities, making our customers’ jobs much easier.
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