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December 14, 2010

Gproxy launches m-Commerce on NetSuite cloud platform

Mobile-optimised product image browser and supports product ratings, user reviews, wish lists

By CBR Staff Writer

Gproxy Design, an e-Commerce offering provider, has integrated its m-Commerce offering with SuiteCloud, the NetSuite’s cloud computing platform.

Gproxy’s new mobile-commerce software and related services extend a company’s Web presence to create a site specifically adapted for serving users of mobile technologies such as iPhones, Android and other mobile devices.

Built using NetSuite’s SuiteCloud development platform, the Gproxy m-Commerce Solution for NetSuite can enable NetSuite e-Commerce users add to online revenues by improving the shopping and buying experience, the company said.

With the Gproxy m-Commerce Solution, product displays, shopping cart, and checkout capabilities are all automatically redesigned for mobile shoppers, and provides a mobile-optimised product image browser and supports product ratings, user reviews, wish lists, among other features.

NetSuite e-Commerce users can employ the m-Commerce site or they can add consulting and setup services from Gproxy.

Once activated, the m-Commerce offering integrates with NetSuite’s built-in analytics to automatically profile mobile browsers and shoppers, enabling marketers and merchandisers to understand the behavior trends of each audience.

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Gproxy Design CEO Mario Colla said m-Commerce offering lets NetSuite users present both e-Commerce and m-Commerce stores running on the same inventory and back-end offering; so it’s perfect for merchants looking to expand to new markets and reach their customers anytime and anywhere.

NetSuite vice president of developer programs Guido Haarmans said this offering is pre-integrated with the NetSuite backend just like a regular NetSuite Ecommerce website so NetSuite users can extend their sales to mobile devices with minimal investments and without any changes to back-end operations.

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