Google has announced plans to challenge Apple’s flagship iPhone 5 and Samsung’s S4 by launching a cheaper flagship smartphone known as the Moto X.
Google’s Motorola chief executive Dennis Woodside said that the phone will be more aware of its surroundings and capable of expecting how it will be used next.
Planned to be produced at a plant near Fort Worth in Texas, USA, the new device is expected to challenge the high profit margins enjoyed by firms such as Apple.
Speaking at the D11 conference in southern California, Dennis Woodside said that the new ‘hero’ smartphone is designed to compete with Samsung’s S4 and Apple’s iPhone 5.
"There’s a lot of opportunity for us out there over the next couple of years," Woodside said.
"We’re trying to bring Motorola back to its roots."
With expected sales to begin during late 2013, the new smartphone incorporates sensors, including a gyroscope and accelerometer, which will be constantly powered up and would come to know whether it is in a car or being stolen from a user’s pocket.
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Further, the device will be able to anticipate users’ intentions for using it, the company said.
Motorola will produce components such as processors and screens in Asia, while about 70% of the assembly of the Moto X would be carried out in the USA.
