View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
August 8, 2014

Google to create new mechanism to track both app and web users

Google will install a code in the ads but users will have an option to opt out.

By CBR Staff Writer

Google is working on new technology that is aimed at bridging the ad-targeting gap between mobile app users and mobile web visitors.

In most cases a smartphone user, who clicks on mobile app ads, is tracked separately from the same user who browses the web through a smartphone, deeming them to be two separate people.

The search giant is testing a mechanism to bridge the activities to the same person.

The technology will help advertisers to tune the display of the ads in separate apps, so that the same ad will not be shown to them on different apps.

Google is expecting that there will be an increased chance of the ad getting a click, and eventually it will help them analyse whether the user converted into a lead or not.

Mobile ads use traditional cookies that show the user behaviour in mobile apps and mobile browser as one, but apps like Candy crush saga and Facebook use different identifiers. Google is trying to connect the traditional cookie with the new technology used by others.

Content from our partners
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business
When it comes to AI, remember not every problem is a nail

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU