View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
October 17, 2012

Google releases disavow links tool to assist webmasters fix link spam

Main operation of the 'Disavow Links' tool is aimed at assisting in cleaning up if the webmasters have hired a bad search engine optimization (SEO)

By CBR Staff Writer

Search giant Google has released a new ‘Disavow Links’ tool that allows webmasters to purge low-quality spam links to their site that they consider to be affecting the search rankings.

The new tool has been developed to assist sites that have already been alerted by the Google of manual spam actions as per the ‘unnatural links’ and webmasters can now manage and seek not to consider them into account when rankings are being assessed.

Google Webmaster trends analyst Jonathan Simon said by removing the bad links directly, the user is helping to prevent Google (and other search engines) from taking action again in the future.

"You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business," Simon said.

The main operation of the ‘Disavow Links’ tool is aimed at assisting in cleaning up if the webmasters have hired a bad search engine optimization (SEO) or have earlier made link-building errors.

"The vast, vast majority of sites do not need to use this tool in any way," Simon said.

"If you’re not sure what the tool does or whether you need to use it, you probably shouldn’t use it."

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

However, rejection of links to a website can be only done after recrawling and reindexing the URLs which were rejected earlier, whichcould take multiple weeks, Google said.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU