Search giant Google has released a new ‘Disavow Links’ tool that allows webmasters to purge low-quality spam links to their site that they consider to be affecting the search rankings.
The new tool has been developed to assist sites that have already been alerted by the Google of manual spam actions as per the ‘unnatural links’ and webmasters can now manage and seek not to consider them into account when rankings are being assessed.
Google Webmaster trends analyst Jonathan Simon said by removing the bad links directly, the user is helping to prevent Google (and other search engines) from taking action again in the future.
"You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business," Simon said.
The main operation of the ‘Disavow Links’ tool is aimed at assisting in cleaning up if the webmasters have hired a bad search engine optimization (SEO) or have earlier made link-building errors.
"The vast, vast majority of sites do not need to use this tool in any way," Simon said.
"If you’re not sure what the tool does or whether you need to use it, you probably shouldn’t use it."
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However, rejection of links to a website can be only done after recrawling and reindexing the URLs which were rejected earlier, whichcould take multiple weeks, Google said.
