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October 13, 2011

Google opens up its Commerce Search

'We've had positive feedback from our retail customers on how they've been able to increase search revenues,' claims product manager

By CBR Staff Writer

Search engine company Google has opened up its new Google Commerce Search Reseller Program.

Google Commerce group product manager Nitin Mangtani wrote in a blog, "We wanted to make it easier for retailers to adopt Google Commerce Search to help them achieve amazing results and meet their customers’ needs.

"Through this new program, resellers can work with us to bring the unique capabilities of Google Commerce Search to their retail clients."

The company said that it is welcoming Branding Brand and Perficient as its inaugural resellers.

Branding Brand has worked with Timberland and GNC. Google claimed that before GNC optimised its mobile website, 10 to 15% of their e-Commerce traffic came from mobile, but now mobile search conversions are up 50%.

Google hopes retailers will benefit by using its Commerce Search tool ahead of the shopping season.

Mangtani wrote, "We built Google Commerce Search just under two years ago to help retailers provide a great shopping experience to their customers, and we’ve had positive feedback from our retail customers on how they’ve been able to increase search revenues, site searches and online conversions while increasing customer satisfaction.

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"Get started now with Google Commerce Search to build a great mobile experience in time for this year’s shopping season."

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