The US search engine and social media site are taking part in CrossCheck, an industry coalition which includes Agence France-Presse, Buzzfeed News, Le Monde and other French media outlets to tackle fake news stories.
The nonprofit group First Draft News, of which Google News Lab is a founding partner, will lead the CrossCheck project to help the public make sense of what and who to trust in their social media feeds, web searches and general online news consumption in the coming months.
The 17 organisations that make up CrossCheck would identify and verify content circulating publicly online, whether it is photographs, videos, memes, comment threads and news sites, with the French presidential election as its primary focus, the group said.
The project will use several tools and technology platforms including CrowdTangle, a tool that will help early discovery and monitoring of social content that is appropriate to the election; Google Trends to surface searches about candidates and campaign claims in real time.
It will also use Meedan’s Check collaborative verification platform and Spike, NewsWhip’s technology to spot and predict breakout stories, social posts and viral events.