View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
October 9, 2013

Gmail Android app adds mandatory in-line adverts

Users must disable 'Promotions' folder to avoid ads.

By CBR Staff Writer

Google’s Gmail Android app has started showing adverts which cannot be turned off without disabling the ‘Promotions’ folder.

The adverts initially appear along the lines of emails within the ‘Promotions’ inbox of the Gmail app, revealed a Dutch Android blog, Android World.

But the ‘Promotions’ inbox can be switched off within Gmail’s inbox settings on both the desktop and Android versions of Gmail.

However, many Gmail users view the folder to look at offers they are interested in.

Reports also reveal that the latest ad units are marked as ads by being displayed in different colours than conventional emails.

It is not clear whether ads will be limited to the ‘Promotions’ inbox in the long term, or if they could feature in other inboxes within the Gmail app.

A report from ABI Research suggested that Android mobile app revenue would double to about $6.8bn by the end of 2013.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

And in a year’s time, Android smartphone app revenue is expected to rise from 59.1% to 65.9%, with the smartphone app market to generate most of Android’s revenue.

Advertising has been a major contributor to Android’s app revenues, which is based on Google’s analytics search engine.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.