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October 27, 2010

Garmin, ASUS announce new mobile handset strategies

No new co-branded handset models to be launched

By CBR Staff Writer

Garmin and ASUSTeK Computer have announced a strategic decision to alter their current co-branded business model for location-centric mobile handsets.

The two companies agreed not to introduce any new co-branded handset models going forward, but will continue to sell and support models that have already been introduced to the market.

As per the agreement, ASUS will design and manufacture new models of ASUS-branded mobile phones, some of which will include preloaded Garmin navigation and Location Based Service (LBS) applications.

Garmin will expand its mobile handset application development and plans to offer navigation and other applications through certain consumer application stores.

Since the announcement of the Garmin-Asus strategic alliance in February 2009, the companies have developed and marketed six devices.

Garmin-Asus smartphone customers will continue to receive product support, software updates and/or downloads from either Garmin or Asus, depending upon the region.

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