According to the company, Online Advantage is expected to integrate commonly viewed account information – electronic bills and payments, account balances, transfers and personal money management tools – onto a single screen for easy access and a more personalized consumer experience.
Fiserv said that the new system leverages the best of the aspects of Corillian’s online banking and CheckFree’s bill payment services to help financial institutions further expand online interactions and deepen customer relationships. Fiserv acquired both Corillian and CheckFree in December 2007.
Online Advantage can help financial institutions increase profitability in the online channel through a compelling online experience that encourages repeat visits, targeted online cross-sell and up-sell campaigns, and new revenue generating services, added Fiserv.
Todd Lesher, division president of electronic banking services at Fiserv, said: Online Advantage is the culmination of our vision to bring the best of online banking and bill payment together, along with data analytics, in a seamless solution to help financial institutions grow online adoption and customer retention, deepen their share of wallet and increase profitable relationships through a rich, integrated online user experience.
